DETROIT, Mich., March 17, 2021 — GTB, a global performance marketing agency, is conducting a live, virtual event on March 19, entitled Ads Need Soul — a symposium that brings academics, creatives, and industry voices together to address the past, present, and future of advertising.
The three-part event, which is also open to the public, will feature opening remarks from Robert Guay, Global Chief Executive Officer at GTB, and span both lecture-style presentations from university professors as well as a lively Q&A discussion with agency creatives. The program agenda includes the following:
Session 1: “Possibility in the Ad Industry.” Panelists: Professor Lynita Taylor, MBA, Diversity & Inclusion Program Manager at the Mike Ilitch School of Business at Wayne State University; and Professor Teresa Mastin, PhD, and Chairperson in the Department of Advertising & Public Relations at Michigan State University.
Session 2: “Past, Present, & Future of the Color Line in Advertising.” Panelists: Professor Jason P. Chambers, PhD, Associate Department Head, Charles Sandage Department of Advertising at University of Illinois at Urbana-Champaign; and Professor Christopher Boulton, PhD, Associate Professor of Communications at University of Tampa.
Session 3: “Black & Creative: Pushing for Progress.” Panelists: Walter T. Geer III, ECD Design at VMLY&R; Deadra Rahaman, VP Brand Strategy at Huge Advertising; and Mychael Metcalf, Creative Director at VMLY&R.
This program is part of GTB’s ongoing series entitled GTB Talks and will kick off on Friday, March 19th at 9:30AM EST.
Register here to attend. Admission is free.
GTB is a global performance marketing agency, focused on inspiring action for its clients. Founded in 2007 to accelerate performance for some of the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across 6 continents with offices worldwide. Learn more at GTB.com.
Chief Marketing Officer, GTB